Some numbers from the Sita Distribution Project

Some numbers and slides from the Sita Distribution Report (crossposted from

Q. Who owns culture?

Who Owns Culture?

Q. How do you make money?

Q. How many people have seen Sita Sings the Blues?
A. I can't know for sure, but as of today it's been downloaded 258,744 times from, viewed 403,421 times at youtube (full movie) plus another 183,649 (installments); it's been shared widely via torrents, screened at festivals and cinemas and libraries and classrooms, and otherwise copied all over the world. Googling "Sita Sings the Blues" today yields about 2,620,000 results. enjoys about 193,000 visits a month.

Q. How much have you received in donations so far?
A. About $50,000.

Q. How much have you received in profits from the Sita Merchandise Empire?
A. About $45,000 for me as of March 2010. The store opened in March 2009, so that represents one year's income. The store grossed about $83,000 during that time.

Q. How much have you made from theatrical screenings?
A. About $9,000 for me. I estimate box office gross was about 8x that much, or approx. $72,000, but that's a gross estimate.

Q. How much have you made from other DVD distributors?
A. About $6,000 so far, which represents a small portion of gross DVD sales from other distributors. Our own DVDs which we offer at the Sita Merchandise Empire are accounted as store income, above.

Q. How much have you made from broadcast?
A. Only about $4,000 so far. Most broadcasters' legal departments can't wrap their heads around an open licensed movie. Happily New York's PBS Affiliate Channel 13 embraced it, as did Link TV. Broadcasters, please show the movie!

Q. How much have you received from voluntary payments from cinemas and festivals?
A. About $12,000. I don't use copyright to compel payments, but many venues share revenue of out decency and a mission to support artists, rather than legal threats.

Q. What other income have you gotten from the film?
A. Amazingly, $12,500 in Awards money. It still boggles my mind.

Q. So how much money did you personally make releasing a Free film under an open ShareAlike license?
A. In the film's first year, I got about $132,000. I've received more since then.

Copy Bunny Progress Bar & .fla files now on

Our first Minute Meme, Copying Is Not Theft, continues its steady spread online. The two versions currently most shared are's "official" version, which we unfortunately named "best" instead of "official" ("best" implying a value judgement) and the arrangement by Willbe which uses my original wavery vocals.  Between the two of them they have more than 300,000 views -- counting only YouTube, not even including all the other sites where they're available.

On the Willbe version youtube page, I found a pretty good suggestion in the comments: a Copy Bunny Progress bar. That was easy enough to make; here's a truncated version in GIF format:


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